Say It With Us: “Idunno”

There are three little words that every parent should be ready to say to their kid. Okay, “I love you” takes precedent, but “I don’t know” is a close second. As adults, we get pretty nervous around this phrase, but in reality, it’s often the start of some amazing conversations with little thinkers.

With all of that in mind, we’re over-the-moon to announce the release of our latest book, “Idunno”. Idunno is a being who’s helpful, sweet, and friendly, but strangely intimidating to grown-ups. But if properly cared for and acknowledged, Idunno can make life interesting, fun, and full of learning opportunities.

It’s a book that’s meant to be read together and shared with kids, but it’s also a gentle reminder to bigger thinkers that we don’t have to have it all figured out all of the time.

Ready to make friends with your Idunno? The print version of Idunno is available today, and an interactive eBook version is in the works!